Most investors don’t know when they’re wrong
Most investors start with a thesis but never update it. Alpha Strategy helps you define your assumptions, track them over time, and know when your investment no longer makes sense.
What we built
Most tools give you more information. Alpha Strategy gives you a process.
When you invest, you're making a set of assumptions about the world. Most investors never write them down — so they never know if they were right, wrong, or just lucky.
Alpha Strategy turns your ideas into structured investment theses. You define your assumptions upfront, set the conditions that would prove you wrong, and track them over time. Not to get more data — but to know when your reasoning still holds, and when it doesn't.
One place. One process. No more tabs, notes, and gut feelings stitched together.
Why this exists
Alpha Strategy was built by Guillem, who spent his time working in M&A transaction advisory surrounded by models, data, and structured thinking — then came home and invested his own money like everyone else: reactively, inconsistently, and without a real process.
The gap wasn't information. It was structure. Professional investors had frameworks for thinking about investments. Most retail investors didn't — not because they weren't capable, but because no tool was built around that idea.
Alpha Strategy started as something he built for himself. Over time, it became a product.
